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    "title": "Блоги: заметки с тегом Social media",
    "_rss_description": "Автоматически собираемая лента заметок, написанных в блогах на Эгее",
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    "authors": [
        {
            "name": "Илья Бирман",
            "url": "https:\/\/www.blogengine.ru\/blogs\/",
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        {
            "id": "124933",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/email\/",
            "title": "Why I love email",
            "content_html": "<p>In today’s world of quick messages and social media, emails often get overlooked and might seem old-fashioned. But for me, email is special.<\/p>\n<p>Email is not just another app or specific platform. It’s a universal method of communication across the Internet and it can work in any mailing app, just like <a href=\"\/blog\/all\/rss\/\">RSS<\/a> works in any reader app or like websites work in any browser. For that reason alone, email is still around several decades later since its invention, and probably will be around for as long as the Internet exists.<\/p>\n<p>What truly sets emails apart is the sanctuary they provide – no “seen” status looming over your shoulder, no pressure to reply immediately. Instead, you have the power to read and respond thoughtfully, at your own pace. The ability to flag, mark, and categorise emails grants extra control and organisation, which I appreciate too. Additionally, the capability to revisit email threads even years later is incredibly handy and adds to the reliability of email over instant messengers.<\/p>\n<p>Certainly, sometimes it’s handier to chat via a messenger app or share voice memos, a practice I often engage in with my family and close friends. The only messenger app I’m quite keen on is Telegram. It steers clear of ads, doesn’t sell user data, and it’s just all-around convenient, making WhatsApp, Facebook Messenger, and even iCloud Messages look pretty shoddy in comparison. Yet, even with its perks, Telegram still locks users within its own system, unlike email, which is a universal protocol compatible with Gmail, Yahoo, Hey, Superhuman, or any other email services and platforms.<\/p>\n<p>I’ve noticed that when I compose an email, I strive for clear, structured writing. Such asynchronous communication naturally helps me to convey my thoughts while paying attention to formatting, grammar, and other details, it’s as if the ‘send’ button almost creates friction, prompting a second thought before clicking it. And clear, structured writing often leads to clear, structured thinking – a valuable skill worth developing.<\/p>\n",
            "date_published": "2023-12-14T22:32:40+05:00",
            "date_modified": "2023-12-14T22:29:48+05:00",
            "tags": [
                "Productivity",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
            },
            "_date_published_rfc2822": "Thu, 14 Dec 2023 22:32:40 +0500",
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            "_rss_guid": "124933",
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        {
            "id": "120634",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/digital-monk\/",
            "title": "Digital monk",
            "content_html": "<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/digital-monk.jpg\" width=\"1200\" height=\"1500\" alt=\"\" \/>\n<\/div>\n<\/div><p>Hey guys, how’s it going?<\/p>\n<p>For the past months, I have started to pay more attention to my health (both physical and mental), as well as my digital life and how I use my time. Frankly, it was terrible. When you spend days surrounded by several computers and other gadgets, it’s very easy to get constantly distracted and stressed out, so I started taking this seriously and almost stopped browsing on social media, among other things. I had to re-engineer many of my habits, routine, and workspace.<\/p>\n<p>The funny thing is, the other day, I didn’t even notice that Facebook and Instagram were down for 6 hours until someone told me. I’ve unplugged myself to the point that sometimes I feel almost like a ‘digital monk’, but honestly, it’s starting to pay off.<\/p>\n<p>Countless overnight work and back pain have changed for early morning wake up and a yoga routine, shallow work and procrastination during the day have changed for deep and meaningful work. Took me years to realise the importance of it, but hey, better late than never.<\/p>\n<p>Anyway, I just wanted to let you know I’m doing well (more than ever), so I hope you are too! And please bear with me, we’ll see the fruits of my inner transformation in the future, including the courses I’m working on and more projects. Also, next time Facebook is down, don’t forget that <a href=\"\/hey\/\">I have a website with up-to-date info with all the contact details<\/a> and more :-)<\/p>\n<p>Keep in touch!<\/p>\n",
            "date_published": "2021-10-06T14:33:43+05:00",
            "date_modified": "2023-06-18T12:54:44+05:00",
            "tags": [
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "_date_published_rfc2822": "Wed, 06 Oct 2021 14:33:43 +0500",
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        {
            "id": "120636",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/rss\/",
            "title": "What is RSS and how to use it",
            "content_html": "<p class=\"lead\">And also how to read blogs, media, and social media pages using RSS<\/p>\n<p>To read interesting blogs and pages on the Internet, I use a thing called RSS. Turns out, not many people know about RSS, so I will tell you what it is and how to use it.<\/p>\n<h2>The problem with following on social media<\/h2>\n<p>It usually goes like this. When you discover an interesting person or brand, you want to follow them. For example, you find and follow a musician on Instagram or another social network. You’re interested in the person or their work, so you subscribe to their page to get new content from them. Seems logical.<\/p>\n<p>The problem is that the algorithmic social media feeds don’t do a very good job of showing you the content of the authors you subscribe to. To be clear, they don’t have that task at all.<\/p>\n<p>Let’s suppose you are subscribed to the Facebook page of someone you are interested in, but that person rarely posts anything there, once a month or even once every three months. And if the page has few posts and its posts get not many ”likes,” the algorithm of the social networks considers this page “uninteresting” and may not show its new post in your feed. This is known to everyone trying to run their social media pages. In my experience, on average, posts on social networks are only shown to 10-15% of the page followers.<\/p>\n<p>On top of that, as soon as you go to any social network, you are attacked from all sides by notifications, banners, reposts from some unknown friends, advertising, and cats. That is, even if you try to open Instagram or Facebook for something useful, you are inevitably confronted with a bunch of unnecessary information that no one asked for. (Of course, if the goal is just to kill time, then social networks are great, but that’s a conversation for another topic altogether).<\/p>\n<p>In addition to social networks, there are periodicals, blogs and other sites. For example, <a href=\"\/blog\/all\/why-you-should-run-a-blog\/\">in the post about the benefits of blogs<\/a> I advised starting blogging on your own domain. But it begs the question: how do you read content scattered across dozens of different sites? Usually, people follow pages on social media for this exact reason, to read all posts in one app. Also, most people and even brands don’t have their own standalone blogs, so there is no place to follow them except social networks. What to do then?<\/p>\n<p>This is where it’s time to talk more about RSS.<\/p>\n<h2>What is RSS<\/h2>\n<p>RSS <i>(which stands for Really Simple Syndication)<\/i> is a way to subscribe to any updated content. RSS can be used to subscribe to anything with a so-called <i>feed<\/i>: blogs, social media pages, and even services like Soundcloud or YouTube.<\/p>\n<p>It’s important to understand that RSS is not a specific app, but an open technology. Like email, for example. RSS has been around for decades, and it’s all the more surprising that so few people know about it.<\/p>\n<h2>How to use RSS<\/h2>\n<p>To subscribe and read content using RSS, you need a special app, a <i>reader<\/i>. It’s like for web surfing we use browsers such as Safari or Chrome, so for reading content on RSS you need an app too.<\/p>\n<p>I use an app called <a href=\"https:\/\/reederapp.com\">Reeder 5<\/a>. Here is what it looks like:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1401\" data-ratio=\"1.0478683620045\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/rss-reeder-app-1.png\" width=\"1401\" height=\"1337\" alt=\"Full view with a list of subscriptions and posts\" \/>\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/rss-reeder-app-2.png\" width=\"1401\" height=\"1337\" alt=\"Compact view with a focus on a particular post\" \/>\n<\/div>\n<div class=\"e2-text-caption\">Reeder 5 on macOS<\/div>\n<\/div>\n<p>If you are on a Mac, I highly recommend this particular reader: it looks great, works great and syncs quickly between devices via iCloud.<\/p>\n<p>If you are a Windows user, check out <a href=\"https:\/\/feedly.com\">Feedly<\/a>. It works right in your browser, like Gmail for email. Feedly is not as cool as Reeder, but nothing better for Windows as far as I know.<\/p>\n<p>To add someone to my reader app, or to subscribe to someone, I click the “plus sign” at the top left (I press the ⌘+N shortcut, of course) and paste the page’s web address. This way I sort of form my personal newsfeed of those authors I’m interested in, even if one is on Instagram, another is on Facebook, and the third is a news website, for example.<\/p>\n<h2>The best thing about RSS<\/h2>\n<p>The RSS reader allows you to group authors into folders, mark posts as unread, and add them to favourites. Also, there are no annoying ads, reposts, or other information garbage in RSS. That’s all great, but it’s not the best thing.<\/p>\n<p>The best thing is that the content is waiting for you rather than demanding your attention here and now. Social networks are like this: if you haven’t been there for a day or two, all recent posts are already “drowned” in your feed. Many people develop the so-called FOMO because of this — an obsessive fear of missing out on something interesting that is provoked by social networking.<\/p>\n<p>On the RSS, the posts are always waiting for you regardless of any algorithms and precisely in the chronological order in which the authors published them. Obviously, if you won’t open an RSS app for months, you may accumulate a lot of posts. Well, and that’s totally okay — they’ll be waiting, so take your time and enjoy reading later.<\/p>\n<p class=\"quote\">in RSS, the content is waiting for you rather than demanding your attention here and now<\/p>\n<p>I’ve even noticed this: after I practically stopped <s>mindlessly spending hours<\/s> using social media, and instead started very selectively subscribing to specific authors of interest to me by RSS, I began to feel much better about myself. Less anxiety, less procrastination. More control, more usefulness. I can’t guarantee you’ll feel the same way, but this is how I feel.<\/p>\n<h2>How to add social media pages to RSS<\/h2>\n<p>To subscribe by RSS, all you have to do is put the page’s address into the reader, as I wrote above. But under the hood, things are a bit trickier: for a site to be added to the RSS reader, it must have a special file with special formatting, which is where all the new posts are collected. This file is called <i>feed<\/i>. Most news sites and blogs have such a file.<\/p>\n<p>Usually, you don’t need to know this because the reader finds this file on the site. For example, if you paste the address of my blog <a href=\"\/blog\/\">dsokolovskiy.com\/blog\/<\/a> into the reader, the app will quietly search my feed link and actually subscribe to <a href=\"\/blog\/rss\/\">dsokolovskiy.com\/blog\/rss\/<\/a>, because this is my blog’s feed address. You probably won’t even notice such technical detail, and again, this knowledge is usually unnecessary.<\/p>\n<p>However, it’s a little different with social networks. If you paste a link to, for example, an Instagram profile, the reader will likely give you an error: “Sorry, there is no <i>feed<\/i> at this address”. Social networks are doing everything they can to retain an audience within their platforms to show people more ads and simply don’t generate feeds for user pages. Social networks don’t want you to read their posts at a convenient time and in a convenient RSS reader, bypassing ads and notifications of new likes from your friends.<\/p>\n<p>Fortunately, there are services like <a href=\"https:\/\/wtf.roflcopter.fr\/rss-bridge\/\">RSS Bridge<\/a> and <a href=\"https:\/\/rss.app\">RSS.app<\/a> that turn content from third-party services into feeds that readers can understand. Just exactly what we need! It works for Instagram, Telegram, Mixcloud, and many other sites that don’t generate the feed file themselves. I’ve been using these services for quite a long time, so I recommend them.<\/p>\n<h2>Bonus: who to subscribe to<\/h2>\n<p>At different times my RSS reader has had anywhere from a few dozen to several hundred authors. From time to time I unsubscribe from some, and add others. It’s such a living, ongoing process. But if you’re just starting out or have decided to try using the RSS, here are a few sources and people I recommend subscribing to:<\/p>\n<p><a href=\"https:\/\/djtechtools.com\">DJ TechTools<\/a>, DJ community. They write about equipment, software, artists, and industry news.<\/p>\n<p><a href=\"https:\/\/feeds.transistor.fm\/sos-recording-mixing\">Sound On Sound: Recording & Mixing<\/a>, a podcast about recording and mixing music from one of the oldest music magazines. They share how to make transients, in what order to put the effects chain, how to use dynamic equalization, and other subtleties.<\/p>\n<p><a href=\"http:\/\/conceptartworld.com\">Concept Art World<\/a>, a showcase of digital artists and conceptual art. They post illustrations of stunning beauty. These works inspire half of the tracks I’ve written.<\/p>\n<p main><a href=\"http:\/\/facebook.com\/john00fleming\/\">John 00 Fleming<\/a>, DJ, producer, and owner of the JOOF Recordings label, where I help him with A&R. Aside from announcing tours, new releases, and other typical artist content, John is one of the few who gives interesting behind-the-scenes details about his DJ career and perspective on the industry. You can learn a lot from him if you want to.<\/p>\n<p aside><a href=\"\/blog\/tags\/john-00-fleming\/\">Blog posts about John Fleming<\/a><\/p>\n<p main><a href=\"https:\/\/world.hey.com\/jason\">Jason Fried<\/a>, entrepreneur, co-author of Basecamp, Hey, and the books Rework and Remote. He gives an interesting perspective on business, management, marketing and PR.<\/p>\n<p aside><a href=\"\/blog\/all\/marketing-by-sharing\/\">Jason Fried on marketing by sharing<\/a><\/p>\n<p><a href=\"https:\/\/ilyabirman.net\/meanwhile\/\">Ilya Birman<\/a> — designer, DJ, creator of the blog engine on which my blog runs. He writes about product and navigation design, music, philosophy, life.<\/p>\n<p>Well, subscribe to my <a href=\"\/blog\/\">blog<\/a> too, of course!<\/p>\n<p>If you know any cool authors or magazines to read – post link in the comments, I’d love to subscribe to them too.<\/p>\n",
            "date_published": "2021-09-14T14:32:56+05:00",
            "date_modified": "2023-12-09T02:38:42+05:00",
            "tags": [
                "Productivity",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "_date_published_rfc2822": "Tue, 14 Sep 2021 14:32:56 +0500",
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        {
            "id": "120663",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/why-you-should-run-a-blog\/",
            "title": "Why you should run a blog",
            "content_html": "<p class=\"lead\">And where to start, what to write about, and why you shouldn’t blog on social networks<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/why-you-should-run-a-blog-hero.jpg\" width=\"2500\" height=\"1606\" alt=\"\" \/>\n<\/div>\n<p>I enjoy reading the blogs of various people: marketers, designers, developers, promoters, entrepreneurs, editors, and specialists in other fields. And I noticed that among my reading list, there are very few representatives of the music industry. And I’m not talking about media, I’m talking about specialists’ blogs of people who would share their personal experiences.<\/p>\n<p>And then I thought: what if someone wants to start a blog but does not know how? Or someone doubts why they need a blog when they have Instagram?<\/p>\n<p>Whether you are a DJ, a music producer, a label manager, or a specialist of any kind (not just in the music industry), I’d like to encourage more good blogs, so in this post I’ll talk about the benefits of blogging and where to start.<\/p>\n<div class=\"question\"><p><b>There are different kinds of blogs<\/b><br \/>\nFirst, let me clarify that blogs’ content and purpose can be different. I distinguish at least two main types: personal and professional blogs.<\/p>\n<p><i>A personal blog<\/i> is when the author talks about daily life, posts family photos and reflects on current events. If the author is not a well-known media personality, such a blog is unlikely to be of interest to anyone except a small number of people he or she knows in person.<\/p>\n<p><i>A professional blog<\/i> is when the specialist shares the intricacies of his profession, talks about the projects he has done, the problems and their solutions, new skills and useful observations. Such blogs are interesting to read, even if unfamiliar with the author.<\/p>\n<p>Here I talk about the second type of blog specifically.<\/p>\n<\/div><h2>Why blogging<\/h2>\n<p>When I talk to someone about starting a blog, I often hear a question along the lines of “Who’s going to read me?”. And it’s a reasonable question: If you don’t already have an audience of your own, you’ll probably be the only visitor of your blog, at least for a while. In addition, the Internet already has almost everything.<\/p>\n<p>However, in my opinion, the main benefit of a blog is not that people read you at all. If you write interestingly and for a long period of time, sooner or later, you are sure to get an audience that reads you, but that’s a nice <i>consequence<\/i>, kind of a bonus side-effect and not a reason to start writing.<\/p>\n<p>Here are some good reasons to blog:<\/p>\n<p main><b>To systematize your experience.<\/b> Knowing and understanding something are not the same thing. When you explain something by writing a blog, you understand it much better. That’s exactly what happened to me with the advice series: it would seem that if I’m advising someone something, I’m probably good at it myself, right? But the truth is that I have become good at some things because I explain them to others. Thanks to the blog, the experience is better learned and solidified.<\/p>\n<p aside><a href=\"\/advice\/\">In the advice series<\/a>, I share my experiences and answer readers’ questions about music production, DJing, performing, marketing, management, and other aspects of the music industry<\/p>\n<p><b>To improve your skills:<\/b> writing, language, discipline. It takes practice to become good at something. Being able to write clearly and present your thoughts in a clear, structured way is no exception. And who writes clearly, thinks clearly. Such skills are worth cultivating.<\/p>\n<p main><b>To spread knowledge<\/b> about yourself and your business. There is an interesting thing with specialist blogs: when you read the behind-the-scenes details of some profession, you inevitably notice that the author clearly knows his stuff, since he understands and talks about all these subtleties. That is how the reputation of an expert is formed. And such a reputation builds trust and opens up new opportunities.<\/p>\n<p aside><a href=\"\/blog\/all\/marketing-by-sharing\/\">Marketing by sharing<\/a> by Jason Fried<\/p>\n<p><b>To save time<\/b> so you don’t have to explain the same thing over and over again. Imagine that you’ve written a large, comprehensive post about how you do business. And then in a conversation, someone asks you about this topic. And now, instead of telling everything all over again, you can kindly offer the person to read about it on your blog if he or she is interested. For example, I wrote this very post for this exact reason because I had to explain it several times.<\/p>\n<p><b>To help people.<\/b> Most of the time you probably won’t even know it. People tend to react more strongly to things they don’t like than to be thankful for things that help them. Nevertheless, rest assured that the knowledge you share will help others learn something new, come to unusual conclusions, or inspire development in their field. Isn’t that great?<\/p>\n<p>These are definitely not all the reasons for blogging, but they’re good enough to get you started.<\/p>\n<p class=\"quote\">Run a blog for yourself to systematize experiences, improve skills, and spread knowledge<\/p>\n<h2>What to write about<\/h2>\n<p>Let’s say you’ve decided to blog. And then you might be confused: “So what is there to write about?”. The thing is, when you know something, all things seem simple and obvious to you, and you’d be like: “Everybody knows that!”<\/p>\n<p>My advice is to write about what you’re doing and explain <i>why<\/i> you’re doing it that way:<\/p>\n<blockquote>\n<p>For example, an engineer does mastering of the tracks. How does he do it? What kind of equipment does he use? How is gear better than software plug-ins, and is it better? Does stem mastering really worth it? How to prepare tracks for mastering? How much headroom in volume should a producer leave and why? Is it necessary to do a separate mastering for each streaming platform? Is there really a “volume war” and should producers be worried? Can a DJ play non-mastered tracks? Why do we need mastering at all?<\/p>\n<\/blockquote>\n<p>It would seem an ordinary routine that an engineer faces every day, but there is so much to tell! And so it is with almost all professions. Talk about it, and the blog will become your best portfolio.<\/p>\n<p>Another thing I advise you to do is to define for yourself some topics or categories. For example, on this blog I write about DJing, performing, music, marketing, productivity, and professional growth. You don’t have to think of all of such topics ahead of time, but it may be easier for the authors to start writing by identifying a few similar topics in their field.<\/p>\n<h2>Where to start<\/h2>\n<p>First, you need to decide where you want to write: on a third-party service or on your own standalone blog.<\/p>\n<p><i>Third-party services<\/i> are so-called blogging platforms: sites on which you sign up and start a blog. Probably the most popular ones are Tumblr, Blogger, Medium.<\/p>\n<p><i>A standalone blog<\/i> is a site that runs on your server and is under your control. I strongly recommend this option, and I explain why below.<\/p>\n<p>To start your own standalone blog, you need three things:<\/p>\n<div class=\"e2-text-table\">\n<table cellpadding=\"0\" cellspacing=\"0\" border=\"0\">\n<tr>\n<td><b>Domain<\/b><\/td>\n<td>The address where the blog is available. For example, dsokolovskiy.com<\/td>\n<\/tr>\n<tr>\n<td><b>Hosting<\/b><\/td>\n<td>The server where the files are stored.<\/td>\n<\/tr>\n<tr>\n<td><b>Engine<\/b><\/td>\n<td>The program which runs the blog.<\/td>\n<\/tr>\n<\/table>\n<\/div>\n<p>For some people, these words may seem very frightening, but in fact, buying a domain name and renting hosting is not more difficult than signing up on Medium or purchasing anything online. The engine installation is somewhat different, but it depends on what to choose.<\/p>\n<p>Running and maintaining a blog costs money: a domain name will cost about $10 per year, and hosting is roughly another $20 per year. The engines are usually free. Here are some popular names: WordPress, Drupal, Aegea.<\/p>\n<p><b>My blog runs on Aegea.<\/b> The beauty of this engine is that it has no typical “admin panels” with complicated user interfaces. Aegea makes blogging as easy as possible, and it’s a pleasure to write in it. It also has everything you need to make it look and work properly right out of the box: automatic typography, search, tags, drafts, a mobile version, a built-in audio player, comments (you can disable them if you don’t need them), and much, much more. By comparison, on WordPress or Drupal you would need a programmer and a designer to do all that, but with Aegea, you install it, and it just works.<\/p>\n<div style=\"max-width: 720px;\"><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/blogengine-en.jpg\" width=\"1220\" height=\"1332\" alt=\"\" \/>\n<div class=\"e2-text-caption\"><a href=\"https:\/\/blogengine.me\/\">The Aegea website<\/a> visually demonstrates how the engine works<\/div>\n<\/div>\n<\/div><h2>Why not Instagram<\/h2>\n<p>Some readers may wonder, “Why bother when social media is around? Why set up and pay for a standalone blog when you can do the same on Instagram? Why do all that when you can just as much systematize your experience, improve your skills, and spread the knowledge on a Facebook page? You can blog on social media, right?”<\/p>\n<p main>Can you blog on social media – yes, you can. You can do anything, frankly! But that said, there are fundamental disadvantages to social media that are worth keeping in mind.<\/p>\n<p aside><a href=\"\/blog\/all\/anything-is-possible-but\/\">Anything is possible, but<\/a><\/p>\n<p>In my opinion, here are a few major flaws:<\/p>\n<p><b>You don’t own the content.<\/b> Everything you write and post on social networks belongs to corporations, not to you. In practice, this means that your years of work can disappear in a flash because the social network closes down (think of MySpace). Or because the service will become hopelessly outdated and no one is interested in it (look at LiveJournal). Or because moderators will find your post inappropriate to their guidelines and block your profile. Choosing social media as your primary platform for publishing thoughtful posts does not value your time and efforts. And all of this is true for third-party blogging platforms as well, which is why I recommend starting your own standalone blog.<\/p>\n<p><b>Form affects content<\/b>. Each social network defines a certain format, and you have to adjust the content to fit it. For example, you cannot publish more than 280 characters on Twitter in one post. On Instagram, you cannot post just text without a picture. Facebook, as experiments suggest, reduces the reach of link posts, so people get creative, publish a picture, and leave the link in the comment below it. Or at some point, the author realizes that if he takes a long break between posts, fewer people like them, and when fewer people like the post, the social network algorithms consider this content uninteresting and don’t show it to the rest of the audience, and eventually the race for engagement begins.<\/p>\n<p><b>You are not in control.<\/b> If the social network changes its design tomorrow, and not for the better, there is nothing you can do about it because you are not in control. If a social network starts running ads through every post you share, there’s nothing you can do about it because you are not in control. If a social network removes some of the functionality you’ve been relying on, as you’ve probably guessed, there’s nothing you can do about it because you are not in control. Can you easily find any of your posts from ten years ago? Or edit it? Or structure it in any meaningful way? No, no, and no, because you have no control over anything on social media.<\/p>\n<p class=\"quote\">On social media, you don’t own the content and have no control over anything. Relying on social media means not valuing your time and efforts<\/p>\n<p>There’s nothing like that with your blog, and it’s exactly the opposite. You have full access to all texts, images, and files. You are free to decide whether the design of your blog will change or remain exactly the same twenty years from now. You can add or remove features as you need them. You can organize everything the way you want.<\/p>\n<p>“Wait a minute!”, some probably will argue. “But social media has an entire audience! Instagram has one billion monthly active users, and my blog will have one person. So what, are you suggesting that I should just give up on social media altogether?”<\/p>\n<p>Well, it is naive to think that once you create a new Facebook page, a Telegram channel, or an account on Medium.com, you will immediately have thousands of readers because, supposedly, these platforms have millions and billions of users. Winning and nurturing the audience is challenging and takes a lot of time no matter where you do it (and if such a task is even needed; and let me remind you that this is not what really matters in a specialist’s blog).<\/p>\n<p main>Personally, I have many concerns about social media, even beyond the flaws mentioned above. But even so, I am not yet ready to give them up completely. At the same time, nothing stops you from writing good posts on your blog and then sharing them anywhere, including social networks – I, for example, do just that.<\/p>\n<p aside><a href=\"\/blog\/all\/can-we-drop-social-media\/\">Can we drop social media?<\/a><\/p>\n<p>Happy blogging!<\/p>\n",
            "date_published": "2021-03-18T14:29:54+05:00",
            "date_modified": "2023-06-18T18:44:24+05:00",
            "tags": [
                "Marketing",
                "Personal development",
                "Productivity",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "id": "120664",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/can-we-drop-social-media\/",
            "title": "Can we drop social media?",
            "content_html": "<p>Back in the late 90s and early-mid 00s, there were websites, emails, and blogs that you could read directly on the site or by using RSS. That’s basically how content distribution worked. You’ve put something on the web, and people read it if and when they want.<\/p>\n<p>Today, the majority of content seems to be in social media, and no surprise since Facebook alone has almost 3 billion active monthly users. So it seems natural that many of public figures, music producers and DJs included, focus their energy and post everything here.<\/p>\n<p>But, to be honest, I’ve never been a big fan of social media. The fact that the content you work hard for is owned and controlled by some companies and algorithms is worrying, to say the least. I’m fortunate to have certain skills allowing me to run my own blog where all my content is safe from those corporates, but still, there are just too many things I don’t like in social media: from censorship to selling users’ data. Frankly, to me, social media seems to be less and less ethical to use.<\/p>\n<p>That makes me think about whether I should use social media for my public communication at all. I mean, I don’t like doing so, but do I have to? For music producers and DJs, the audience is the most valuable asset, any marketer can tell you that. But should we really rely on social media to gather people to let them know about our work?<\/p>\n<p>I wonder what you guys think about a sort of ”web 1.0” with plain and simple RSS feeds and emails instead of Facebook, Instagram etc.? Would you still follow the artists you like in such a way? Or is there no way to get around without social media for artists?<\/p>\n<p>I totally get that other people might have different opinions on that, so I’m curious to hear yours.<\/p>\n<h3>P.S. Added a few hours later.<\/h3>\n<p>Ironically, <a href=\"https:\/\/www.facebook.com\/DanielLesden\/posts\/256479832701327\">this post I’ve put on Facebook<\/a> got more engagement than any of my typical posts. I’ll just add a link here for archiving purpose.<\/p>\n",
            "date_published": "2021-03-10T16:51:18+05:00",
            "date_modified": "2023-06-18T18:51:05+05:00",
            "tags": [
                "Music industry",
                "Question",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "_date_published_rfc2822": "Wed, 10 Mar 2021 16:51:18 +0500",
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            "id": "128758",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/insta-dj\/",
            "title": "Insta DJ",
            "content_html": "<p>A good documentary from Pioneers about the impact of social media on DJs and the industry. I liked the fact that the view is not one-sided, but both pros and cons are expressed.<\/p>\n<div class=\"e2-text-video\">\n<iframe src=\"https:\/\/www.youtube.com\/embed\/CBpldtnWm7M?enablejsapi=1\" allow=\"autoplay\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<p>I tend to lean more towards the “everything is good in moderation” approach: if a DJ spends every minute of his free time on social networks, something has gone wrong; if people on the dance floor don’t let their phones out of their hands, something is all the more wrong.<\/p>\n<p>I’ll leave these quotes from the film here:<\/p>\n<blockquote>\n<p><i>‘Being at the clubs for a moment itself is all about being amazed by the music, feeling the atmosphere, meeting other people who feel the same as you do about the tracks being played. As soon as you pull your phone out, you lose all of it, you lose the essence of the reason why you’re there.’<\/i><\/p>\n<\/blockquote>\n<blockquote>\n<p>There’s definitely a danger that we’re losing human connectivity as a result of living through our screens. When you used to go to a club, it was about the music but it was also about meeting people. And now it’s about the music and taking photos of that music and posting it in real-time and not about people around you. And I think we’re all missing some of the magic of the moment because of it.’\/\/<\/p>\n<\/blockquote>\n<p>Highly recommend watching the whole thing.<\/p>\n",
            "date_published": "2019-10-18T18:06:00+05:00",
            "date_modified": "2023-11-18T01:57:50+05:00",
            "tags": [
                "health",
                "Music industry",
                "Pioneer",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "_date_published_rfc2822": "Fri, 18 Oct 2019 18:06:00 +0500",
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            "id": "128762",
            "url": "https:\/\/dsokolovskiy.com\/blog\/all\/should-i-post-in-every-social-media\/",
            "title": "“Should I post on every social media?”",
            "content_html": "<div class=\"advice-question\"><p>As a music producer, should I post on every social media? Is it worth posting the same content on different social channels? Should I treat them differently? How frequently to post?<\/p>\n<p>Mike L.<\/p>\n<\/div><div class=\"e2-text-picture\">\n<img src=\"https:\/\/dsokolovskiy.com\/blog\/pictures\/every-social-media.jpg\" width=\"800\" height=\"400\" alt=\"\" \/>\n<\/div>\n<p>I used to think that as more social websites you use as better. Several years ago I would say “yes”, you need to be on Facebook, Twitter, Vk, LinkedIn, Pinterest, Instagram, Telegram, Snapchat, Viber, YouTube, Vimeo, HearThis, ReverbNation, Google+... did I forget to mention anything?<\/p>\n<p>Now, I’m saying this: you should be only on those social websites at which you are certain you can handle it at 100%. And by that, I mean constantly posting and working with the audience — not just once in three months when your new EP is out, but daily or at least weekly. Consistency is the key here.<\/p>\n<p main>Let’s say, could you post on Snapchat a few times a day, every day, without sacrificing your other duties? If the answer is “no”, you probably shouldn’t even start then. Remember that semi-alive public pages are even worse than their absence.<\/p>\n<p aside><a href=\"\/blog\/all\/the-importance-of-building-a-fan-base\/\">The importance of building a fan base<\/a><\/p>\n<p>If you just started building your web presence in social media, I’d suggest starting off at least with Instagram and Facebook. The rest depends on your time, your audience demography, and your creativity.<\/p>\n<p>If you still have any questions, feel free to drop a line in the comment box below.<\/p>\n<p>Read also: <a href=\"\/blog\/all\/amplifr\/\">my experience of managing social media with Amplifr<\/a><\/p>\n",
            "date_published": "2017-04-26T21:23:07+05:00",
            "date_modified": "2024-06-16T19:56:41+05:00",
            "tags": [
                "Advice",
                "Marketing",
                "Social media"
            ],
            "author": {
                "name": "Daniel Sokolovskiy",
                "url": "https:\/\/dsokolovskiy.com\/blog\/",
                "avatar": "https:\/\/dsokolovskiy.com\/blog\/pictures\/userpic\/userpic@2x.jpg?1732048793"
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            "_date_published_rfc2822": "Wed, 26 Apr 2017 21:23:07 +0500",
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